Movers and shakers
Kathie Lynch has joined women
News
Live from Net.marketing: E-mail use up, costs down
(Direct Newsline) New York–The average amount of revenue generated from an online customer grew from $168 in 2001 to $208 in 2002, while the cost to
Kennametal buys European, Indian businesses
Metalcutting tools manufacturer/marketer Kennametal is buying the European and Indian metalcutting supplies businesses of Milacron for $170 million. Kennametal
Financial reports: Henry Schein, Sharper Image
Henry Schein 1Q net income up 40% Medical, dental, and veterinary supplies cataloger Henry Schein (Nasdaq: HSIC) improved its first-quarter bottom line
Credit issues blamed for death of Fingerhut deal
The woes of credit-based businesses such as Spiegel
Live from Net.marketing: Online, offline–does it matter?
(Direct Newline) New York–The lines between online and offline direct marketing are blurring: Some 64% of companies use cross-selling techniques by targeting