At the Hudson Valley DMA: Pushing through tough times
(Direct Newsline) Mailers need to focus on reactivation and prospecting because the size of the average house file has decreased 10% over the last year,
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Penney posts profit, prepares to mail spin-off
Things are looking up for cataloger/retailer J.C. Penney (NYSE: JCP). Despite a 3% decline in annual sales, the general merchandiser ended fiscal 2001
Federated signs letter of intent to sell Fingerhut catalogs
The waiting is over
Fingerhut’s fate: Is today the day?
Fingerhut employees could learn the fate of their employer in a matter of hours. Minnesota’s commissioner of trade and economic development, Rebecca Yanisch,
Intimate Brands reviewing acquisition offer
Intimate Brands filed a request with the Securities and Exchange Commission on Feb. 20 seeking more time to review an offer from retailer The Limited
Consumer still mistrust corporate privacy policies
A Harris Interactive poll released on Feb. 19 shows that most consumers don
Financial reports: Blair, Martha Stewart, Too
Record Sales for Blair
Buy.com buys into magalog format
In the wake of the dot-com bust, electronics i.merchant Buy.com is launching a 40-page magalog. The book will mail early next month to 5 million Web customers
Court dismisses A&F suit
On Feb. 15, the Pennsylvania Sixth Circuit Court of Appeals dismissed a lawsuit brought by apparel marketer Abercrombie & Fitch (A&F) against rival American