News

New York–Two catalogers are among the seven new board members of the Direct Marketing Association. The new members will begin their three-year terms

Chicago–Anthrax in the mailstream is frightening enough, but how’s this for scary: According to an ongoing study by Scottsdale, AZ-based Database Marketing

Chicago–Patriotism was the order of the day at the opening general session of the 84th Direct Marketing Association Annual Conference here at McCormick

Chicago–As the song says, “Fairytales can come true, they can happen to you…” And for Scottsdale, AZ-based Fairytale Brownies, a promotional fairytale

New York–If you’re one of the few catalogers that still don’t sell online, consider this: 13% of all catalog sales last year were generated via the Internet,

Chicago–“Fifty Circulation Ideas in 50 Minutes” was the name of the session at the DMA Annual Conference’s Catalog Weekend on Saturday here–but speaker

Nashua, NH–Electronics and gifts cataloger Brookstone has relaunched its Website, Brookstone.com, for the 2001 holiday shopping season. The redesign

Nashua, NH–Electronic products, housewares, and gifts cataloger Brookstone has relaunched its Website, Brookstone.com, for the 2001 holiday shopping

Zones Widens Net Loss Renton, WA–PC reseller Zones (Nasdaq: ZONS), Zones reported a net loss of $257,000 for the period ended Sept. 30, wider than the

NEBS Sales and Earnings Down Groton, MA