Direct Marketing Sales Outpace Overall Sales in 2000
New York–A Direct Marketing Association survey shows that the growth in direct marketing sales outpaced overall U.S. sales growth by 54% in 2000, reaching
News
EVineyard Acquires Wine.com
Portland, OR–Online wine seller eVineyard has acquired struggling competitor Wine.com. Terms of the acquisition were not disclosed. Included in the acquisition
SmarterKids.com, Earlychildhood Finalize Merger
Needham, MA–Online children
Specialty Catalog Investor Wants Remaining Shares
South Easton, MA–Specialty Catalog Corp., whose titles include the Paula Young wigs catalog, received an acquisition proposal from British investor Guy
A&E Spins Off Two Titles
New York– A&E Television Networks is hoping it has a hit on its hands with two catalog spin-offs. The cable-TV company spun off the Biography and History
Movers and Shakers
Pottstown, PA-based automotive supplies cataloger The Eastwood Co. named Elise Yore Branca director of marketing, catalog and Internet. Branca was most
Financial Reports
Disappointing Year for Lillian Vernon Rye, NY
Small Catalogs Forum: Creating Covers That Captivate
A great catalog cover doesn’t have to mean luxe paper, a high-gloss finish, gallery-quality photography and astronomical production costs. Most small
listings
NEW LISTS LILLIAN VERNON FAVORITES There are more than 400,000 buyer names in the Lillian Vernon Favorites catalog file. The catalog features the most