THE SECRET SHOPPER
The Game Plan: Super Bowl Party Products To make this year’s Super Bowl party really, well, super, the Secret Shopper hit the catalogs about a week before
News
MULTIPLE CHANNELS ONE SYSTEM
Here’s how to pinpoint the software and systems that will help you coordinate customers, orders, and inventory across all sales channelsIn the good old
Small Catalogs Forum: Beating the Publicity Drum
You don’t have to spend a fortune on an outside PR firm to promote your company You may think you don’t have the time or the money to launch a public
Online Growth Amidst Dot-Com Upheaval
Despite 2000’s dot-com woes, online retailing continues to grow, according to New York-based research firm Ernst & Young LLP. The company’s Global Online
Mergers & Acquisitions
With five acquisitions, networking solutions provider Black Box Corp. was the busiest deal maker of the quarter. The economy may have stalled, but catalog-related
White Flower Farm Sprouts Magazine
A focus on plants instead of celebrity and lifestyle White Flower Farm catalog hopes its new venture will come up roses. Following the lead of catalogers
Gifts.com
As an upscale gifts Web marketer, Gifts.com casts a wide net. In November, the company increased its reach with a 1 million-piece mailing of its debut
SPOTLIGHT ON…
Levenger: Fulfilling More Than Slappers “Reading tools” marketer Levenger operates its 180,000-sq.-ft. distribution center, its store, its corporate offices,
Operations & Management: Spotlight On…Levenger
Reading tools marketer Levenger operates its 180,000-sq.-ft. distribution center, its store, its corporate offices, and its catalog all on one site in
Going for Brokers
MOMS shares information such as response rates, average order sizes, and customer demographics with its broker.Today, list brokers do much more than sell