Directing reader attention
What constitutes good eyeflow in a catalog? KATE BOWLES: From a copy perspective, good eyeflow is all about hierarchy – offering texts of various sizes
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SDI
Material Handling Systems Integrators. Design, Build, Install complete logistics solutions and provide supply chain optimization for E-Commerce, Catalog,
Total Response
Total Response, a leading provider of direct marketing and catalog services, offers our award-winning newsletter, Group Connections. Each issue of Group
PDS Corp.
Full service fulfillment: secure on-line internet access for Order Entry, Tracking, Customer Service, E-Mail Confirmation, Real Time Reports and more!
Dydacomp
Dydacomp’s M.O.M. software provides complete end-to-end solutions for any B-to-B or B-to-C company that takes orders by phone, mail or the web. Visit
tiffany & co.
tiffany stands for classic elegance and timeless style, but its Website is overly simple and lackluster. And talk about a lack of branding across channels.
Quantronix, Inc.
Quantronix Inc. introduces CubiScan cubing and weighing systems. These systems automate the process of measuring length, width, height and weight. Typical
HOLIDAY MAILINGS
Better late than early? Timing is tricky when ordering holiday names This season, catalogers and list pros agree: Mailers want their lists later, and
Toysmart.com: the saga continues
The United States Bankruptcy Court recently rejected a Federal Trade Commission settlement in the Toysmart.com case. As part of its stringent privacy
MARKET SEGMENTS
Back-to-school report Targeting students for seasonal gains An estimated 52 million students will be enrolled in kindergarten through grade 12 this year,