DATABASE MARKETING
BEYOND ABACUS Fledgling co-ops go up against the database giant The Abacus Alliance has long dominated the consumer co-op database marketplace. In fact,
BEYOND ABACUS Fledgling co-ops go up against the database giant The Abacus Alliance has long dominated the consumer co-op database marketplace. In fact,
A new study by Dataquest, the San Jose, CA division of the Stamford, CT-based research firm GartnerGroup, states that the growth of personal computer
Parent firm Gerald Stevens needs to raise cash In August, just fourteen months after buying Calyx & Corolla, retailer Gerald Stevens said it intends to
In 1986, then-chairman of General Motors Roger Smith said, “By the turn of this century, we will live in a paperless society.” I don’t know about you,
A call for online fraud protection Are any industry organizations lobbying on behalf of merchants conducting business online to build greater protection
Wizard parent goes poof Haven Corp., publisher of Mail Order Wizard, suddenly closes Haven Corp., which published the catalog management software programs
E-mail messages that run on and on and on may offend readers, or bore them – but they definitely won’t sell to themThink back to ancient times. The year
Just three years after revamping its catalog offering to include items for senior citizens as well as for those with vision problems, Lighthouse International,
In a word, the cover of WearGuard’s 1999 Special Heroes Edition is “fabulous,” according to one judge. By honoring exceptional working people, this Silver
The first thing that strikes you about this edition of the Mountain Travel-Sobek catalog is its tag line, “Dream 2000.” This aptly describes the catalog’s