FOCUS: MEN’S APPAREL

| MCM staff

paul fredrick menstyle The design of Paul Fredrick’s online catalog is friendly, clean, and accessible. Easy-to-read icons along the right serve as a

people

| MCM staff

J.C. Whitney & Co., the Chicago-based direct marketer of automotive parts and accessories, announced several appointments. Jerome Mascitti was promoted

Tallying the Net results

| Shayn Ferriolo

Cynthia Riggs is the owner of Making It Big, a Cotati, CA-based catalog that sells plus-size natural-fiber clothing. Annual sales, $2.5 million; annual

Harry and David, Christmas 1999

| Sherry Chiger

“This is not a catalog to review while hungry,” cautioned one judge. “The dew glistens on the fruit, and the aromas of the meats all but waft from the

New Selects

| MCM staff

CHRISTIANITY TODAY The Christianity Today Masterfile is now selectable by presence of children, as well as by the age ranges of the children, their gender,

Just for Kids rises again

| Shayn Ferriolo

Storybook Inc., which produces the Storybook Heirlooms catalog of special-occasion apparel for girls ages five to seven, is relaunching costumes and apparel

OPERATIONS

| Mark Del Franco

Lessons from last Avoiding online fulfillment snafus this holiday season As the 20th-century philosopher George Santayana said, those who do not learn

Freeport Studio, Summer 1999

| Moira Cotlier

The unique cover photo is eye-catching “and makes you stop to understand it,” said one judge about Freeport Studio, the year-old spin-off of women’s apparel

Backroads, 2000-2001

| Sabrina Home

With larger-than-life action shots, worldwide vistas, and quick, trip-at-a-glance copy, Backroads takes readers hiking at the foot of the Pyrenees mountains,