The Nature Co. soon to be extinct
Call it Darwinism among catalogers. Four years ago, Bethesda, MD-based Discovery Communications (the parent company of cable television network The Discovery
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15TH ANNUAL CATALOG Awards
Better than the best of breed Have you ever seen a canine obedience trial? Not a dog show, in which the canines are judged solely on how closely their
operations
A Brilliant Exception I recently experienced a true moment of clarity about what it takes to consistently deliver excellent customer service in the direct
at deadline
DELIA’S TO MERGE WITH ITURF AND SELL NONCORE TITLES A little more than a year after teen apparel cataloger/retailer Delia’s spun off its online portal
Sundance, March 1999
Without question, this is a Sundance catalog. The rustic design, the unique, handcrafted products, the use of natural materials – all show that the book
Gold Violin’s second act: a print catalog
Online gifts marketer Gold Violin hopes its fall catalog rollout will make beautiful music with seniors and baby boomers with aging parents. One million
Bridge City Tool Works, Fall 1999
Bridge City Tool Works’ fall ’99 edition puts niche hardware in a glamorous light. As one judge commented, “The catalog can sell you a doorknob because
Modern Farm targeting `sundowners’
With the number of farms in the U.S. dwindling – from more than 6 million in 1920 to less than 2 million today, according to research firm Landx – agricultural
FOCUS: MEN’S APPAREL
brooks brothers As one might expect from a clothier to the blue-blooded, Brooks Brothers’ site has none of the gimmickry of, say, International Male.
South Cape, Edition 5, 1999 (Australia)
This Silver Award-winning apparel catalog from Australia is truly committed to its customers. When you open the first spread in the catalog, you find