Hanna Andersson, Spring 1999
When selling a product such as children’s apparel, warmth is key. And the warmth of Hanna Andersson’s spring ’99 edition really won over the Annual Catalog
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Art Institute of Chicago, Gift Catalog 1999-2000
“What is that on the cover?” asked one judge of Art Institute of Chicago’s winter 1999-2000 catalog. The soft-focus image depicting reeds and flowers
American Girl, Holiday 1999
If you are looking for an apparel catalog with extensive copy, don’t seek out the American Girl book. For some judges, the lack of details about the merchandise
Lab Safety Supply Maintenance Direct Catalog, Fall/Winter 1999
It is incumbent on business-to business catalogs to provide extensive information about their products, but Lab Safety Supply manages to go beyond this
CUSTOMER SERVICE: Multichannel service strategies
Hiring and training the best reps for multiple selling channelsPhone calls. E-mails. Online text chats. Faxes. Handwritten letters. Call centers as we
Norm Thompson bullish on recycled paper
In the November 1999 issue of Catalog Age, Norm Thompson president Becky Jewett wrote in an Executive Forum column that the apparel and gifts cataloger
THE CATALOG AGE 100: THE HEAVY HITTERS
B-to-b reigns again; consolidation slows somewhatAs in 1997 and 1998, the strength of the business-to-business sector was the big news among the companies
CATALOG STOCKS RISING – slowly
At first glance, the numbers indicate that direct marketing stocks are on a roll: up 64.1% over the past 12 months, much higher than Standard & Poor’s
The price of Web maintenance
Many dot-coms are fast running out of capital. And that’s not surprising, given how much Web maintenance alone can cost. Among the catalogers that responded
A (sharp-dressed) British invasion
For about 14 years, London-based Charles Tyrwhitt Shirts has been outfitting English men and women in its native country through catalogs – and for the past three years, online as well. Clearly a success on the home front, the $22 million shirts cataloger is now setting its sights further, planning an invasion of the U.S. market.Inspired by a flurry of online purchases from American customers, the