From b-to-b supplier to partner, via the Web
In the business-to-business world, the World Wide Web is one of the most lucrative opportunities for growth to come along in years. According to Forrester
In the business-to-business world, the World Wide Web is one of the most lucrative opportunities for growth to come along in years. According to Forrester
For two years, finance-related gifts cataloger Wall Street Creations has been testing a collection called Autographs of Distinction. This product selection
Mailers downplay sluggish economyJust six months ago, consumer confidence was nearly at a record high, unemployment was almost at a record low, and the
As manufacturers found success selling directly to the end user via the Internet, a general “aha” reverberated throughout the business community. Why
How to convince upper management to boost your catalog budgetWhile many consumer catalogers are pure direct marketers, business-to-business mailers are
First-quarter sales and profits a mixed bagThe first quarter after the holidays is a sluggish time for many consumer catalogers. But this year, several
Meteorologists are predicting a mean hurricane season for 2000, and catalogers that weathered September 1999’s Hurricane Floyd are battening down the
Little action on bills expected for rest of yearFew, if any, bills are expected to reach the House or Senate floors in the final months of the 106th Congress.
House approves ‘Net tax ban legislation; next stop is the SenateThe first hurdle in extending the Internet sales tax ban to October 2006 has been cleared.
A detailed profit and loss statement for each channel – and for each store location and catalog title – gives you the best handle on resource allocation