Slipcover maker turns mailer
Inspired by mushrooming slipcover sales, $80 million manufacturer/ wholesaler Sure Fit plans to aggressively pursue the consumer market for slipcover
News
beyond hits
`Hits’ and `clicks’ are giving way to more sophisticated Website performance measurement toolsJust a year or so ago, most Websites measured their viability
Catalog Copy: Does the cover convey the catalog?
I’m looking at a catalog cover. The catalog is Mrs. Field’s Cookies.I know Mrs. Fields and her cookies. Yumm. But this cover shows a coyly smiling Mrs.
4th Annual Electronic Marketing Survey – Online catalogers
It’s no secret that e-commerce has roared to life during the past year. According to a study by University of Pennsylvania’s Wharton School of Business,
LIST ROUNDTABLE: Brokers vs. managers: Who wins?
List managers and list brokers have been known to complain about their relationship, whether it’s brokers accusing managers of misrepresenting their files,
E-TAX LOSSES, QUANTIFIED
According to an article in a recent issue of the “Tax Administrators News,” a report from William Fox and Donald Bruce of the University of Tennessee
Garden.com’s seedling print book
After launching four years ago with lofty plans to become the Amazon.com of gardening, $5.3 million Garden.com has rather quietly launched a print catalog.The
COMMON MISTAKES IN LIST SELECTION
The art of list selection requires an exhaustive knowledge of your industry, your audience, your program strategy, and fairly complex analytical skills.
CYBERANGELS, CYBERDOGS
On April 21, the Children’s Online Privacy Protection Act went into effect, requiring certain commercial Websites to obtain parental consent before collecting,
DELIVERY: Passing the white glove test
Premium delivery service for hefty hard goodsIn an effort to make ordering furniture by mail more convenient and attractive for consumers, several catalogers,