the LUXURY of SELLING ONLINE

| Sherry Chiger

Marketing a $30,000 diamond necklace on the Web is different from marketing a $12.95 paperback – or is it?You might think diamond rings are the last product

Borrowing from the masters

| MCM staff

This month’s questionsDo you emulate any other catalogers or businesses? If so, whom, and why?Maybe it’s just good old-fashioned American ingenuity at

Netting consumer customers

| Mark Del Franco

Since it was launched in 1995, Appleton, WI-based cataloger School Specialty has sold its nontextbook educational supplies to schools and other institutions.But

Babyshoe takes a big step

| Charlie Fletcher

When you sell gift items exclusively for newborns, you’re likely to have less repeat business than if you sell, say, women’s apparel or fishing gear.

Can you spare a square?

| MCM staff

The Rest Room World catalog hardly seems a source for consumer holiday gifts. But the Pleasantville, NJ-based company is on a roll with one item: its