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www.bridgecitytools.comReviewed Feb. 18, 8:45 a.m., Explorer 5.0The Cybercritic prefers gripping a computer mouse to a power drill. So the fact that the

This month’s questionsDo you emulate any other catalogers or businesses? If so, whom, and why?Maybe it’s just good old-fashioned American ingenuity at

For many consumer catalogers, smoothing out the sales cycle represents a Holy Grail. If achieved, a year of even sales could spare marketers from logistical

When you sell gift items exclusively for newborns, you’re likely to have less repeat business than if you sell, say, women’s apparel or fishing gear.

Since it was launched in 1995, Appleton, WI-based cataloger School Specialty has sold its nontextbook educational supplies to schools and other institutions.But

Cycle counts can give you a better handle on your inventory statusMany catalogers view shutting down their warehouse operations once or twice a year to

Reviewed Jan. 25, 1:15 p.m., Explorer 5.0 (store.yahoo.com/naturalbaby/naturalbaby.html)a friend of The Cybercritic’s who was intent on raising a child

The Rest Room World catalog hardly seems a source for consumer holiday gifts. But the Pleasantville, NJ-based company is on a roll with one item: its

Simple ways to keep your Website secureAfter a cyber extortionist calling himself or herself Maxus hacked into the database of the CD Universe music Website