DIGITAL LEADERS
Big Toe Sports.com proves that even small companies can reap big benefits from going digitalAdvertisements for discounted products often proclaim that
News
MANAGEMENT SOFTWARE REVIEW: J. Jill Group reviews Mozart
Hingham, MA-based J. Jill Group bought Mozart from CommercialWare in July 1998 to run on an AS400 platform. The mailer installed Mozart’s order processing
MARKETING TECHNOLOGY: Checking out kiosks
Electronic kiosks provide a new channel for sales and serviceElectronic kiosks are branching out from their roots as gift-registry applications in department
APPAREL: market leaders – BRYLANE
Bought last year by French retail giant Pinault-Printemps-Redoute (PPR), the formerly public Brylane has built up a solid group of specialty-size and
STRATEGIES: Get ready for merger mania
Dot-coms expected to seek deals with catalogersOn the defensive from the dot-com upstarts, the majority of print catalogers have built Websites to complement
LIST FIRMS: Direct Media goes it alone
Last July, Greenwich, CT-based Direct Media Inc. (DMI) threatened to break away from parent company Acxiom and merge with rival list firm American List
TECHNOLOGY: A server crash course
Are you prepared for unplanned Website crashes?Well beyond annoyance and frustration, a Website crash can mean serious losses of dollars and cents – and
FOCUS: LABORATORY/SCIENTIFIC PRODUCTS – www.vwrsp.com
Reviewed 1/7/00, 12:30 p.m., Netscapeever heard of VWR Scientific Products? Me neither. But I’m not in the laboratory or scientific supplies business,
WEB ORDER FULFILLMENT: Dot-coms scrooged by glitches
The e-commerce world got a black eye for Christmas, thanks to the well-publicized inventory and fulfillment problems several online marketers suffered.
SYSTEMS SOFTWARE: Smooth implementations
Planning and testing can simplify system installationsInstalling a full-blown catalog management system or patching an existing system to integrate your