Oracle Purchases Eloqua for $871 Million

| MCM staff

Oracle Corp has agreed to acquire Eloqua, Inc., a maker of marketing automation software, for approximately $871 million. The Eloqua deal builds upon Oracle’s previous acquisitions of Vitrue and RightNow.

ComScore Says Holiday Online Shopping Hits $35 Billion

| MCM staff

For the holiday season-to-date $35 billion has been spent online, marking a 13-percent increase versus the corresponding days last year. The most recent week achieved record-setting levels of online spending, eclipsing $7 billion in sales for the first time ever. Four individual days surpassed $1 billion in spending, led by Green Monday at $1.275 billion.

New Study Reveals Shopping Habits of Latino Consumers

| MCM staff

According to a new study, Latino consumers view shopping much differently than their non-Latino counterparts.In this release, you will get a better insight into the shopping habits of the fastest growing population in the U.S.

Innotrac Releases SmartHub Findings on Ecommerce Experience

| MCM staff

Innotrac Corporation announced the results of its latest SmartHub eCommerce benchmark analysis, which was based on a sampling of orders placed in August of this year. The report evaluated over 100 merchants across 56 data points, tracking the entire eCommerce experience from ordering, to shipping, packaging, customer service, and returns.

Deloitte Consumer Spending Index Retreats

| MCM staff

After nearly a year of steady gains, the Deloitte Consumer Spending Index fell in November due to a slowdown in the rise of new home prices and an accelerating decline in real wages. The Index tracks consumer cash flow as an indicator of future consumer spending.

ComScore: Green Monday Spending Jumps 13%

| MCM staff

Green Monday (Dec. 10) reached $1.275 billion in spending, up 13 percent vs. last year and ranking as the third heaviest online spending day for the season-to-date after Cyber Monday ($1.465 billion) and Tuesday, Dec. 4 ($1.362 billion), according to figures released by online measurement service comScore.

Harris Poll Shows Best Buy and Walmart are Most Showroomed

| MCM staff

When showroomers are asked to name the online retailer they most frequently purchase from after visiting a brick and mortar store, Amazon (57%) is the dominant response; the online mega-retailer is mentioned by the majority of showroomers, at more than a 10:1 ratio over the next strongest mentions (eBay and Walmart, at 5% each). Other online retailers mentioned by over 1% of showroomers include Best Buy (3%), Target, Lowe’s and Home Depot (2% each).
PR Newswire (http://s.tt/1wGkc)

Holiday Shoppers Spent $26.6 Billion Online

| MCM staff

Online shoppers have spent $26.6 billion to date this holiday season, according to comScore, marking a 13% increase versus the corresponding days last year. The most recent week saw three individual days eclipse $1 billion in spending