While an online store might be driving solid revenue, there’s still a huge potential sales loss due to shopping cart abandonment. A major challenge for ecommerce stores, shopping cart abandonment is when a consumer adds to their cart but never makes it past the checkout line, occurring at a shocking average of more than 68 percent of all shopping sessions. Here are the top 10 tips for converting shopping cart bails into sales.
The role of retail shopping is shifting, and that is why it is vital for retailers to put themselves in the position of meeting the customers’ demands. This resulting report by the e-tailing group and Multichannel Merchant takes take an in-depth look at unified commerce and how you can make it work for your brand.
Although marketers are getting closer to a completely seamless cross-channel experience for online shoppers, keeping tabs as they bounce between devices through the customer journey can still be difficult.
When it comes to connecting with customers online, a number of multichannel and ecommerce retailers are still stuck in the “customer support” mindset; one that views contact with a customer as a necessary evil rather than an opportunity. Transforming an empty online store into a center for anticipating and addressing customer needs proactively and intelligently requires careful thought, planning and, in many cases, investment.
Ulta Beauty was named Retail Innovator of the Year at the 2nd annual Excellence in Customer Experience Awards, held April 14 at the Duke Energy Convention Center in Cincinnati as part of Multichannel Merchant’s Operations Summit 2016. Here’s why the editors of Multichannel Merchant recognized Ulta Beauty as the most innovative retailer in the past year.
CVS Health has announced a partnership with Curbside, a company perfecting the store pickup experience for retailers and consumers, to launch CVS Express, a digital solution offering consumers a new level of seamless convenience.
Mobile content consumption has skyrocketed over the past four years, and retailers, publishers and advertisers are wisely diving in to make the most of it both editorially and financially. But if the current backlash against digital ads on the desktop is any indication, there are plenty of ways to go too far on mobile.
Business customer expectations have been elevated. It’s about a customer experience where everything that goes into the process of buying a product or service matters. How can B2B marketers be successful at the customer experience? Here are four ways that B2B marketers can keep their customers coming back for more.
One of the most influential effects of online and mobile shopping is that retailers are now competing against more retailers than ever. Here is how you can create long-lasting relationships with your customers.
Modern consumers have high expectations of the brands with which they do business. Given the impact of social media, user-generated content, mobility and an increasingly competitive online marketplace, it’s really not surprising. Here are three ways brands are struggling with personalization.