Why Communication Breakdowns Cramp Omnichannel’s Style

| MCM Staff

In this video taken at Shop.org 2015, StellaService Co-Founder and CEO Jordy Leiser talks with Multichannel Merchant Managing Editor Tim Parry about some of the in-store communication breakdowns that keep many retailers from offering the perfect omnichannel experience.

holiday shopping, peak holiday season, holiday shipping, holiday shipping peak, ecommerce orders

Wishing You A Very Happy Omnichannel Holiday

| Tim Parry

The omnichannel consumer is putting direct-to-consumer delivery on a collision course with the brick and mortar environment. And the retailers with real-time inventory visibility and order management systems in place will be prepared to serve these consumers this holiday season… Or will they?