A Sparkling Social Engagement

| Tim McMullen

Beginning with Off Broadway Shoes’ social media presence, social media marketing agency redpepper generated brand engagement through a custom Facebook tab that housed “Sparkle Spree,” an interactive game with paired with a sweepstakes full of giveaways and prizes for participants.

holiday shopping, peak holiday season, holiday shipping, holiday shipping peak, ecommerce orders

How To Survive The Holiday Season: Become Your Customer’s Best Friend

| Jay Henderson

Last holiday season, online retailers focused on streamlining the shopping experience so consumers could more easily find what they were looking for. So how can retailers build on this momentum? By taking the customer relationship one step further and getting inside the customer’s inner circle of trust as one of their “best friend brands.”

Warehouse/Distribution Center, distribution center, fulfillment center, Walmart, QVC, Simon & Schuster, FedEx, Urban Outfitters, Conn's HomePlus

WMS vs. WCS: Which Do You Need?

| Mike O'Brien

As operations and fulfillment technology continues to evolve, merchants face a decision of implementing a warehouse management system (WMS), a warehouse control system (WCS) or both.

key performance indicators, KPIs, operations and fulfillment, warehouse/distribution Center, distribution center, direct-to-consumer, direct-to-consumer operations, performance metrics, employee productivity, employee coaching, manager training

The Benefits and Challenges of a Homegrown WMS

| Mike O'Brien

In the never-ending decision over build vs. buy when it comes to software applications, a growing group of pure-play ecommerce providers is opting to develop their own homegrown warehouse management system (WMS), opting for the flexibility on upgrades and functionality over the comfort of relying on a vendor.

Enterprise Resource Planning, OMS, order management system, warehouse management system, WMS, ERP

When a Labor Management System Makes Sense

| Mike O'Brien

As distribution center operations continually look to streamline operations and gain efficiencies, a labor management system inevitably becomes part of the conversation. So the question becomes: when does investment in an LMS make sense for my operations? And what are the main criteria to consider in making this important decision?

Omnichannel, omnichannel operations, omnichannel retail, retail inventory management, inventory management, reverse logistics, buy online pickup in store

Where Is Your Inventory Holding Cost Barometer?

| Mike O'Brien

How are you handling retail inventory management? Your answer to this critical question can lead to increases in your top and bottom line – or added costs if your inventory is bloated, hard to access or poorly allocated.