Balancing Innovation and Execution in Holiday Retail

| Jonathan Levitt

Smart retailers have been preparing for Holiday 2013 for months, putting new omnichannel shopping experiences in place to entice customers to their sites and stores. Done right, online-offline initiatives – such as in-store pickup, mobile apps, and in-store kiosks – herald a rebirth of retail. But done badly, omnichannel programs alienate shoppers and damage your brand.

mobile commerce, retail geo-targeting, social media marketing, customer reviews

5 Must-Know Tips for Moving into Brick-and-Mortar

| Maria Haggerty

By analyzing the distribution, inventory and fulfillment requirements in advance, online retailers can substantially improve the odds of a successful physical store launch. Here are the five must-know tips for moving into brick-and-mortar retail.

My Teleflora Experience

| Daniela Forte

I recently had to order flowers online for a wake I was attending, and after the order was all said and done, I realized I had forgotten to put everyone’s name on the card.

Macy’s to Expand Seasonal Employment in Fulfillment Centers

| Daniela Forte

Macy’s Inc. will gear up for the holiday season by hiring 6,600 seasonal employees to work in its online fulfillment centers, and an additional 1,200 seasonal employees to work in the fulfillment areas of the 500 Macy’s stores that fill and ship orders directly to customers.

Catalog Mailers May See 5.9% to 6.1% Postal Rate Increase

| Daniela Forte

Catalog mailers may see, on average, a 5.9% postal rate increase based on price changes the U.S. Postal Service has proposed to the Postal Regulatory Commission, according to a statement emailed to Multichannel Merchant by the American Catalog Mailers Association.