Online marketers still have room for improvement when it comes to satisfying customers. According to the most recent Catalog Online Co-op Survey from Peterborough, NH-based list and marketing services firm Millard Group, only 55% of respondents said they
SOME COMPANIES KEEP ORDER FULFILLMENT and control at home, while others turn to outside contractors for creative, custom-made solutions to handle all
Days-ed and Confused In the April Backword (You Must Have a Beautiful Baby), you mention the Pottery Barn Baby of the Month contest. Umm, when did April
Feedback from First Critique Survivor Thank you for critiquing our quarterly HGH Hardware Supply catalog (Catalog Critique: A Hard Look at a Hardware
Business conditions have changed considerably in the two years since we conducted our last study of contact centers, but the latter have been slow to
Multichannel retailers may rely on shippers, consolidators, logistics companies, the U.S. Postal Service, or a combination of these possibilities to get
No Thorn in This Lion’s Paw The copywriting staff of Drs. Foster & Smith was thrilled to be included in your top five for copy in Herschell Gordon Lewis’s
Imitation is not the sincerest form of flattery for outdoor sporting gear and apparel cataloger Orvis. The Manchester, VT-based cataloger told CATALOG
The Lion Takes a Bite Regarding Herschell Gordon Lewis’s piece entitled Catalog Copy: Sticking My Head into the Lion’s Mouth Again (January issue), I
Another Reality Check What is it about catalog models and reality TV? Last spring we reported that a star of the first Joe Millionaire dating show, Evan