Most retailers and brands recognize the value of user-generated content and are using the power of social to facilitate transactions on their websites. Many of these same companies, however, are … Continue Reading →
Do you understand the latest trends in consumer attitudes towards personalization and their omni-channel purchasing behavior?Gain new insights from the etailing group’s 2013 consumer research – “How Multi-Channel Personalization Impacts … Continue Reading →
This Ebook will give you an overview on: The impact personalization has on increasing sales How to increase sales frequency and average order value Trends in customer centric marketing Sponsored … Continue Reading →
Preference management is more than a compliance initiative — it is essential to effective marketing. From expanding your pool of prospects to creating targeted sales opportunities, learn how you can … Continue Reading →
CMOs and CIOs have historically been at odds. But by combining forces, modern CIOs and CMOs are better able to understand the digital buying behavior of the increasingly connected customer. … Continue Reading →
When it came to standing out and in front of their competitors over the 2012 Cyber Monday holiday, a new Innotrac report has found that retailer’s main focus was free shipping.
Achieving Digital Engagement hinges on a CMO’s foresight into what will become a trend in the near future. From developing an omni-channel strategy to meeting heighted customer expectations, our latest … Continue Reading →
Trying to determine if your company can yield sufficient incremental value from participating in one or multiple business-to-business membership cooperative databases? These three articles provide the roadmap to help you evaluate the opportunity and determine which co-op database or databases will provide you with the greatest return.
This last in a three-part series on membership co-ops outlines key evaluation points, from performance and terms to accessing the incremental value