Nike boxes stacked

Nike Doubles Down on DTC, Cutting Out 9 Retail Partners

| Mike O'Brien

Nike is shutting out nine of its retail partners as the company continues a major focus and shift toward direct-to-consumer (DTC) sales, according to a note from Susquehanna Financial Group analyst Sam Poser. The nine retailers are Belk, Dillard’s, Zappos, Boscov’s, Bob’s Stores, Fred Meyer, EBLens, VIM and City Blue.

Nike to Stop Selling on Amazon, Two Years In

| Mike O'Brien

Seeing the future as more DTC and under its control, Nike has decided to stop selling on Amazon’s marketplace after a two-year experiment, CNBC is reporting. The news follows shortly after Nike’s hiring of board member John Donahoe, chairman of PayPal and former CEO of eBay, as its new president and CEO, replacing Mark Parker.