Carter's storefront feature

Carter’s Plans 1,000 New Stores as Online is Challenged

| Mike O'Brien

Children’s apparel retailer Carter’s plans to open 50 new stores this year, and at least 1,000 by 2027, seeing an opportunity as its SKU rationalization, price realization between selling periods and inventory management have improved the unit economics for retail, while the online-store mix shifts a bit toward brick and mortar. Executives said consumer confidence is down but not as bad as in 2022.