Kimberly Silva oversees the Operations for Fairytale Brownies, and her job includes – but is not limited to – baking production, food safety, food defense, product distribution and facility operations. Read more about Silva’s accomplishments in a male-dominated field in our exclusive Women in Operations section of MultichannelMerchant.com.
Social media has become more than just a channel today. Retailers are finding innovative ways to leverage their brands using social media platforms. With customers married to their mobile devices, it is imperative that retailers step up their social media game and engage in dialogue.
Whether you’re in the startup phase or ready for the next big push with your ecommerce business, planning for growth is no easy task.
Life isn’t a piece of cake for small merchants, even if they sell something as sweet as brownies. David Kravetz talks about some of the ways Fairytale Brownies tackles the operational challenges they face as they compete in the marketplace.
For direct-to-customer food merchants, the cost to ship merchandise can be rather steep. And when you add in factors such as package weight and spoilage risks, customer incentives such as free shipping is nearly impossible.