Kibo Acquires Monetate
Ecommerce technology company Kibo is acquiring brand personalization and content optimization platform, Monetate. The terms of the agreement were not disclosed.
Monetate
Data on Multi-Device Customer Journeys Yields Benefits for Retailers
More consumers today are beginning their online shopping on one device and moving to another before completing a purchase. In fact, studies have found multi-device journeys represent anywhere from 41% and 65% of all online purchases. See what this study by Monetate revealed about what the customer prefers across devices.