People love free stuff, and that includes free shipping. Shouldn’t you use this powerful incentive to pump up the performance of your holiday emails? When preparing your holiday promotions, you’ll want to make it a staple of your strategy. Here are a few ways to incorporate it into your marketing strategy this holiday season.
Pitney Bowes was hit by a ransomware attack that affected its postage systems and impacted customers globally. The company said systems were up and running although high volumes could still cause issues, and no personal customer or employee data was compromised. The same attack hit Florida cities and a newspaper in 2018.
If we’re looking to turn deliveries into a catalyst for environmental change, drones and autonomous vehicles will help, but we’re not quite there yet. In the meantime enterprises should focus on improving delivery efficiency, which means providing drivers with the most efficient routes and the maximum number of packages per run.
Parcel shipping volume grew 17% in 2017 across 13 major geographies tracked by Pitney Bowes, from 64 billion to 74 billion items shipped, with China the largest shipper at 40 billion items, followed by the U.S. (12 billion) and Japan (10 billion). See what other key data was pulled out of the annual survey.
A Senate hearing on a task force report recommending U.S. Postal Service reforms, scheduled for Sept. 5, has been postponed as President Donald Trump is delaying release of the report. No new date has been set, indefinitely postponing any legislative action, including possible raising of postal rates or even privatization.