![Gen Z kids on their phones can you believe it?](https://multichannelmerchant.com/wp-content/uploads/2018/11/genz850-300x159.jpg)
Gen Z Shopping Habits May Kill Off Unprepared Brands
For the past decade, brands have scrambled to serve millennials, the first internet-obsessed generation that forced them to rethink ecommerce selling strategies. Now, they are reinventing as Gen Z gears up to enter the workforce and fast becomes a formidable force in the economy. Is your ecommerce platform ready?