Kibo Acquires Baynote, Demandware Rebranded as Salesforce Product

Big news out of the Digital Summit Sept. 27 from two companies recently named to Multichannel Merchant’s Top Commerce Platform Providers listings.

Cloud-based omnichannel commerce solution Kibo announced its acquisition of Baynote, a cloud-based personalization platform.

With this acquisition, Kibo continues to strengthen its commerce solutions with industry-leading personalization technology that quickly enables retailers and brands to provide individual buying experiences.

Baynote software provides a smart data hub that leverages historical data and real-time behavior, creating a holistic view of the consumer across all devices. The technology utilizes big data and predictive intelligence to create meaningful one-to-one consumer and buyer profiles.

Retailers can use the profiles and personalization tools to create an individualized, relevant experience for each and every consumer. Baynote’s innovative approach to individualized commerce has helped hundreds of retailers across the globe to accelerate their brand experience.

Meanwhile, Salesforce introduced Demandware as Salesforce Commerce Cloud. Based on Salesforce’s acquisition of Demandware, Salesforce says Commerce Cloud enables brands to provide personalized experiences for shoppers that span web, mobile, social and in-store.

“I couldn’t be more excited about the opportunities that lie ahead not only for Salesforce Commerce Cloud but also for our current and future customers, as we accelerate our mission to transform commerce,” wrote Commerce Cloud CEO Jeff Barnett in a blog post.

Salesforce acquired Demandware in July.

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