Are you getting your ecommerce channel ready for Holiday 2011? By now, you certainly are. But are you looking at December 25, or are you looking at a “triple play” holiday season?
Multichannel Merchant senior writer Tim Parry caught up with Mercent CEO Eric Best at the Shop.org Annual Summit in Boston. In this video, best talks about preparing yourself for Black Friday/Cyber Monday weekend, the seasonal peak of the Dec. 10-12 weekend, and the first week in January – when consumers go back to work and shop from their cubes.
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