Perfect Corp. has teamed up with QVC, Inc., to offer the first QVC broadcast television artificial reality beauty purchase experience from the palm of your hand. Both brands share a common goal: solve the problem of product testing for mobile and home shoppers. In order to do so, QVC collaborated with YouCam Makeup to launch real-time virtual try-ons for a special selection of Laura Geller New York beauty products that will be featured as QVC’s Today’s Special Value on August 22nd.
Each day, QVC picks one special item they believe shoppers will love, and offers it at an exceptionally low price from midnight (ET) until 11:59 p.m. (PT) that day. The true-to-life one tap try-ons allow viewers to virtually test the products directly from their mobile device and explore color options and finishes in seconds in order to help make more informed and confident purchase decisions.
This collaborative effort between QVC, YouCam Makeup, and Laura Geller New York is disrupting the direct selling landscape by merging mobile AR technologies, broadcast and mobile to create a fully immersive beauty shopping experience. The ability to instantly try the products featured without rushing to a beauty counter is revolutionizing the concept of multiplatform shopping. YouCam Makeup’s award-winning technologies takes into account skin tone matching and a variety of textures so shoppers can truly experience the stunning finishes of the products albeit sheer, matte, shimmery, glossy, or metallic. The accuracy and ease of use make YouCam Makeup’s mobile beauty trials an instant, easy, mess-free way to try before you buy.
“This unique collaboration with QVC is reinventing the beauty shopping experience by giving beauty lovers the chance to try featured products before committing to a purchase,” says Perfect Corp. CEO, Alice Chang. “YouCam Makeup strives to push the boundaries of innovation and continues to solve and serve all of our beauty customer and brand needs. We addressed what can be a common pain point of home shopping—return rates—and introduced a virtual trial experience to ensure shoppers could feel confident in their purchase decisions.”
“QVC has a longstanding history of bringing beauty products to life by leveraging the best storytellers and innovators behind our prestige brands. Our customer guides us to where and how she wants to engage with our brands and through this collaboration with YouCam Makeup we are introducing a new way to experience Laura Geller New York products like never before,” said Ellen Lennon, Director of Beauty Merchandising for QVC. “Customers will have the ability to virtually try on full makeup looks from day to night created by Laura Geller herself to find the perfect colors and shades for them. YouCam Makeup is changing the way people shop for beauty by providing the mobile ‘try before you buy’ experience, and we are excited to bring this to our customers for the very first time.”
“Our collaboration with QVC and YouCam Makeup combines the best of TV shopping with the personalized try-before-you-buy mobile experience – consumers can then shop the latest products from Laura Geller New York immediately on their mobile device. We are certain that this collaboration will result in reaching new consumers and are excited about the opportunities,” said Amanda Kahn, Vice President of Marketing and Public Relations for Laura Geller New York.
This inaugural interactive experience drives a personal connection between the QVC hosts, the featured brands, and potential consumers. Tune in to QVC’s first broadcast television AR experience premiering August 22nd beginning at midnight for a collection of Laura Geller New York cosmetics at a special price. Viewers can text “QVC” to 20800 to receive an instant free YouCam Makeup download link for easy mobile trials of all the featured products, or simply visit QVC.com for a link to download the app. Throughout the day shoppers will be invited to experience the products virtually through the app and complete their purchase.