Storify: Tweets from Mobile Shopping Fall MCM staff October 28, 2012 [View the story “Mobile Shopping Fall – the Tweets #MobileShoppingFall” on Storify] Mobile Shopping Fall – the Tweets #MobileShoppingFall Mobile Shopping Fall was held this week in Austin, TX. Here’s a sampling of tweets from the conference. Storified by MultichannelMerchant · Sat, Oct 27 2012 11:16:10 the $10M question: build vs. buy?#MobileShoppingFallSeth M. List great insights from @kevin_hautelook about their mobile journey #MobileShoppingFallSeth M. List Great preso! @kevin_hautelook #MobileShoppingFallLelah Manz (re: mobile) if you’re not there, your customers are going somewhere else#MobileShoppingFall #sephoraSeth M. List Nearly every speaker and vendor at #MobileShoppingFall referencing loyalty programs at the heart of mobile strategy.Eric Gohs Great opportunity to present Aqua Ion Mobile: “@Akamai: Day 2 of #MobileShoppingFall. Swing by the Akamai booth to chat!”Vinícius Agostini Okay #mobileshoppingfall who is having an Apple phablet watch party in their Omni hotel room? #appleRachel Youens @coreybauer good times. Nobody threw rotten fruit at us so I say it went well. #MobileShoppingFallEric Gohs WOW “@Akamai: 67% of consumers have started a transaction on 1 device & continued on another. #Akamai #aqua #ion #mobileshoppingfall”mccaut @peter_sheldon uses @Sephora as an example at #MobileShoppingFall http://pic.twitter.com/vp2mZCD2Branding Brand Day three at #MobileShoppingFall off to a great start – @ericfeinberg @ForeSee @american_eagle @Walgreens @spotzot – great job!Lisa Ringlen Very excited to have @SchenckNick @HoustonTexans speaking at #MobileShoppingFall !Lisa Ringlen @ericfeinberg thanks for moderating the panel today at #MobileShoppingFall – great to talk about scanning and in-store @Walgreensmccaut Congrats to Lauren Larson of @hobbytownusa1! Lauren won a Kindle Fire at the Akamai booth at #MobileShoppingFall http://pic.twitter.com/uAGcpFbvAkamai Technologies Day three post-lunch and we STILL have great #Mobile content with @_bmcgee @Dell and @GeoffTamScott #NBCNewsDigital at #MobileShoppingFallLisa Ringlen