When it comes to the buying preferences of B2B shoppers, suppliers need to start creating an online shopping experience similar to those in the B2C world. Translation: B2B websites need to be easy to use. In this infographic from the Acquity Group you will learn exactly what types of B2B shoppers are out there, what their shopping habits are, and how 71% of corporate buyers say they would increase the amount of money spent on a B2B site if it was easier to use.
