How Consumer Demands and Technology Are Evolving Customer Experience

| Alan Finlay

Technology is shifting how merchants interact with customers more rapidly than ever before. Trends like the Internet of Things (IoT), connected devices and new approaches to knowledge management mean that merchants have a lot on their plates when it comes to evolving consumer expectations. Here is how retailers can win in the ever-changing retail environment.

Are You Customer Obsessed? Putting Customers at the Heart of Your Business

| Daniela Forte

Putting customers at the heart of everything you do is vital to business success, requiring customer obsession driven by insights and engagement to create a virtuous cycle. In the latest MCM CommerceChat podcast, Ross Kramer, CEO of email marketing automation company Listrak, talks about customer obsession based on its research conducted with Forrester in late 2018.

4 Things Ecommerce Retailers Must Learn From 1-800-Flowers.com

| Kaartik Iyer

1-800-Flowers has always embraced new ways of reaching out to customers and making their experience easier and more enjoyable. And its huge success with multichannel and digital marketing holds extremely important lessons for merchant businesses everywhere. Here are the top four things you can learn from 1-800-Flowers.com

How Technology Enhances the Customer Experience

| Daniela Forte

In retail today, technology is playing a vital role to offer the best experience for customers. It has enabled retailers to personalize the relationship between the customer and the retailer. In our latest MCM CommerceChat podcast, Logan Crane, Vice President of Operations for Boll & Branch talks about how the brand has used technology to get a more centric view of the customer journey.

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