Mobile commerce remains a top priority for retailers, 58% of retailers are placing it at the top of their list in 2015, which is up from 53% from 2014, according to the 2015 Shop.org/Forrester Research Inc. State of Retailing Online survey.
As it heads into Valentine’s Day, Vermont Teddy Bear Company is seeing a consumers continue this shift to mobile commerce. Ryan Dahlstrom, director of ecommerce operations for Vermont Teddy Bear, says they are seeing mobile sales growth of 30% to 40% compared to last year.
Dahlstrom said that 80% of the traffic is coming from mobile, with tablet traffic seeing about 15% to 20% of growth, year -over-year and the rest going to the desktop.
Dahlstrom said what has changed for Vermont Teddy Bear is the need to have content everywhere and anywhere on the website, the adoption of smartphones and technology and being more responsive to email marketing campaigns.
“Our demographic is a little behind the times, it is a little older and type savvy, we are just starting to ramp up in ways other companies have been doing for a couple of years,” said Dahlstrom.
Consumers are flocking to retailers’ mobile sites at a faster pace and with more interaction than ever before, says Shop.org Executive Director Vicki Cantrell. So naturally they expect retailers to offer fast, well-designed mobile services that meet their needs.
“With that in mind, retailers feel confident in their mobile investments,” Cantrell said. “For retailers, when it comes to mobile strategies, small but continuous incremental changes really do go a long way to keep their savvy customers happy.”
Vermont Teddy Bear is finding success using PayPal, allowing customers to get through online checkouts secure and fast from their mobile devices.