Wayfair Inc. reported a 53% increase year-over-year in direct retail sales from Thanksgiving through Cyber Monday. It experienced its strongest sales day ever on Cyber Monday with peak order volume between 9 p.m. and 12 a.m. EST.
Total orders from repeat customers accounted for 63% of holiday orders and Wayfair’s mobile app and technology features made it quicker and more convenient for shoppers to make purchases on-the-go.
During the weekend, customers stocked up on everyday household items such as bedding, rugs and slow-cookers, while also making purchases on sofas, beds, mattresses and dining sets. On Cyber Monday, Wayfair customers purchased a sofa every 13 seconds, a mattress every eight seconds and a rug every two seconds.
“With the holiday season centered around family, friends and home, it’s naturally a time of year when people are focused on creating homes they love,” said Niraj Shah, CEO, co-founder and co-chairman, Wayfair in a press release.
Several popular items such as lamps, bedding and housewares to rugs, pool tables, swing sets, large appliances and hot tubs were among the ones purchased from customers. Customers also picked up seasonal decor as well. In housewares, customers ordered kitchen gadgets and small electric items such as slow cookers, juicers, vegetable spiralizers and air fryers.