Pinterest seems to be the social media channel of choice these days for direct-to-consumer retailers. Just this week, we at Multichannel Merchant saw two retailers leverage Pinterest for their own marketing purposes.
Gardener’s Supply Company launched a targeted pop up message tailored specifically to its Pinterest audience. By doing so, the company was able to increase its conversions. The company worked with Evergage, a real-time web personalization platform, in order to capitalize on its Pinterest traffic.
OverstockArt.com celebrated mom by having a Pinterest contest, the company asked its customers to create a board titled, “overstockArt Mother’s Day Sweeps” using their own accounts to pin five overstockArt.com framed art images. This promoted engagement and helped overstockArt.com gain new customers.
How are you, as a direct-to-consumer retailer, using Pinterest to your advantage?