Email Marketing Made Easy

There are three key stages of email marketing to e-commerce customers—acquisition, conversion, and retention. Much like guiding a customer through a purchase at a brick-and-mortar store, these three distinct phases represent an online merchant’s opportunity to invite the customer in, help them become familiar with the store, and provide service and information that add value to the brand. Read more about the simple ways to reach—and keep—e-commerce customers who are ready to buy.

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