As much as merchants would like to think that every customer is coming to the ecommerce page organically, more often than not, a search engine or ad are the reasons why they are shopping with you. Which is all the more reason why now, more than ever, it is imperative for merchants to have the perfect ad extension this holiday season. In this infographic from Kenshoo, merchants will begin to understand the importance of expanding paid search efforts and opting-in to ad extensions to capture relevant searches.
