If you take a step back and remove your retail or trading or marketing or technology hat for a moment, doesn’t it seem ludicrous we spend so much time trying to control what consumers see in ecommerce search? The idea of giving up control is not one that’s often considered, yet this could in fact be the key to better performance.
An ecommerce site needs to be exciting, yet sleek. Engaging, yet simple. Efficient, yet browsable. After all, shoppers assess your site’s visual appeal within 0.05 seconds of hitting the page. So you need to go beyond traditional design elements. Creating a site that optimizes the shopper journey is a more complex endeavor.
Today’s ecommerce architectures are fragmented and disconnected. There are many important components to plug gaps and make customer experiences consistent, with an infinite number of journeys. Creating connected customer experiences that are personalized across all channels takes time, but doing it right is critical.
Consumers don’t want to sift through pages of product listings; in fact, most aren’t looking to scroll past page two of the search results. Fashion brands and retailers that are best equipped for a fast-paced consumer are those who have enabled high-quality site search.
If an eager shopper comes to your website with a product in mind and high purchase intent, but then hits a “no results found” page, at best they’ll attempt a couple of variations of the term before bailing and heading to a competitor. To avoid this bad scenario, here are some tips to quickly redirect shoppers and give them options.
Online shoppers who can easily find what they want tend to spend more money. According to a recent WebLinc study, nearly 30% of online shoppers start each visit with a site search. If they can’t find what they’re looking, for they’ll leave the site. Here are 7 ways to avoid “No Results” pages in ecommerce site search.
Google launched its “Style Ideas” image search in the Google app for Android and mobile web. See why this makes the shopping experience visual for customers when they shop products.
Where products rank in search results on retailers’ sites directly impacts a brand’s ecommerce success. Here is how to make search for your customers easy and seamless.
When it comes to offering a great customer experience, retailers need to get personal. Personalization for many is top priority in 2017. This infographic by SLI Systems offers the do’s and don’ts for ecommerce personalization.
With the holiday season beginning just weeks away, this infographic by Nextopia, offers several tips on how you can improve conversions this holiday season.