With 205,000.000,000 emails sent and and received each day, your customers are interacting on email quite alot. This is why it is important that you are personalizing your email marketing campaigns for your customer.
In fact, Gartner revealed that 73% of customer prefer to do business with brands who use personal information and create personalized experiences, however only 10% are effectively personalizing their email.
This infographic by Smarter HQ, highlights what your customers expect from retailers when it comes to their email marketing campaigns.
