Facebook ad performance spiked for retailers. Nearly 1/3 of revenue and conversions from Nov. 1 through Dec. 2 occurred between Thanksgiving and Cyber Monday, according to this infographic by Kenshoo. Conversion between Nov. 1 through Nov. 27 was 71.5% and 28.5% between Thanksgiving and Cyber Monday. Revenue was 67.8% between Nov. 1 and Nov. 27 and 32.2% between Thanksgiving and Cyber Monday.
[CLICK HERE for Multichannel Merchant’s Cyber Weekend 2013 coverage]
