The modern day consumer is constantly connected no matter where they shop. It could be by using their smartphone to showroom in store, reading an email on a mobile device, or by interacting with a brand on Facebook. Even though a consumer is always connected to the digital world, it doesn’t necessarily mean they are connecting with your brand the way you’d like. In fact, according to this infographic from iGoDigital, the increase in connectivity also means an increase in shopping cart abandonment. The best way to reach out and connect with your digital shopper, according to this infographic, is through personalization. Here are four ways how.
This infographic is brought to you by ExactTarget, a leader in social media marketing.