It is expected that by 2015, mobile internet usage will surpass desktop internet usage. Yesmail Interactive created this infographic displaying how mobile have impacted consumer shopping patterns and the interaction between brands and social media. Shoppers using mobile devices are actually considered savvier in-store as well as online. Forty-two percent of mobile owners shop online at least once a month and mobile users are more likely to intereact with a brand on social media than those loggin in on a desktop.
