Paid search has generated 19% year-over-year spend growth and 22% revenue growth and all-time high click-through rate, according to the an infographic by Kenshoo. Marketers continue to rely on this channel to drive consistent returns. Social and ad spend on Facebook continued its rapid growth at 81% year-over year as well.
Search, Social Campaigns Show Strong Efficiency Rates
Daniela Forte
Content Manager