Email marketing is one of the most powerful and potent tools available to ecommerce and retail marketers. Legacy approaches like batch-and-blast distribution and basic segmentation are driving down results and impacting your customer relationships.
In order to counteract the downward spiral of email campaign performance, retailers must understand how legacy strategies are affecting their customers, identify how best to measure success, and implement new email tactics that engage and convert today’s consumers.
This infographic by Reflektion highlights the reality of of the shopper’s inbox. 