Retailers are embracing social media like never before. Not only can it increase brand engagement but it can also open up your products and your company to a much larger audience. A new trend that is building steam throughout the ecommerce world is allowing fans and followers of your brand to log on to your site with their Facebook or Twitter profiles. In this infographic from the Social Annex you will learn how social logins are quickly becoming the backbone to onsite engagement and boosting conversion rates for many online retailers.