Auction Set for Wisconsin Cheeseman

A month after the Wisconsin Cheeseman said it would close its doors if it doesn’t find a buyer, the food-gifts merchant is scheduled to be sold next week. The assets of parent company Wisconsin Food Gift Co. will go on the auction block March 2.

Wisconsin Food Gift Co. includes three businesses: The Wisconsin Cheeseman gift catalog; Mille Lacs Gourmet Foods gift basket wholesaler; and Scott’s Fundraising Resource, a wholesaler of fundraising foods.

The auction does not include the company’s real estate. According to published reports, 102 employees will be affected by the Sun Prairie, WI-based company’s closing.

According to its data card, which was updated on Jan. 14, Wisconsin Cheeseman has 71,572 12 month buyers, but just 32,267 of those are 12 month multibuyers. Its customers spend $70 average order, and 64% of them are women.

The company had been owned by the Cremer family since it was founded in 1947. The Cremers sold the business to an investor group in April 2007.

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.