What three valuable lessons did retailers learn about the digital shopper this holiday season? ForeSee Results president and CEO Larry Freed discussed them with Multichannel Merchant senior content manager Tim Parry Monday at the National Retail Federation Big Show.
Freed says the following in this video:
- Mobile was used as a companion tool by in-store shoppers (“showrooming”).
- Bigger ecommerce merchants are getting even better at what they do, so smaller merchants need to step their games up.
- Consumers are not just multichannel, but multi-device.