Catalogs are no longer just direct-selling tools: They drive web and store traffic, are a channel between technologies and, perhaps most important, communicate and build brand. In this executive summary from Multichannel Merchant, you will learn:
- Why catalogs have been proven to drive more ecommerce traffic than social media.
- How to incorporate user generated digital commerce such as ratings and reviews into your catalog copy
- Why the USPS’s 5-day delivery plan could help catalog mailers save money in 2014.