NEW LISTS
OFFICEMAX DIRECT BUYERS
More than 1.1 million business owners, purchasing agents, office managers, and consumers have purchased from the OfficeMax catalog or Website during the past 12 months. A cataloger/retailer of office supplies, OfficeMax sells office furniture, computers and software, and business machines in addition to consumables such as paper, pens, and staplers. Forty-three percent of the addresses are for businesses, and the remainder for consumers.
Cost: $110/M
Selects: state, SCF, zip, SIC code, gender, number of employees, business address, consumer address, maximum names per company, telemarketing, six-month buyers, three-month buyers, one-month buyers
Contact: MeritDirect, 914-368-1031 or www.meritdirect.com
WOODENBOAT CATALOG
More than 19,000 boating enthusiasts have purchased from the WoodenBoat catalog during the past 12 months. Customers, 95% of whom are male, spend an average of $60 an order on model boats, boat-building plans, and boating books, videos, and apparel. They have an average age of 50 and an average household income of $150,000.
Cost: $90/M
Selects: state, SCF, zip, multibuyers, six-month buyers
Contact: Mal Dunn Associates, 845-278-1200, ext. 339 or www.dunndirect.com
TEAM EXPRESS
Nearly 205,000 baseball and softball players have purchased from one of Team Express’s three catalogs during the past 12 months. Customers, 70% of whom are male, spend an average of $90 an order on equipment, apparel, and training aids from the Baseball Express, Softball Sales, and Fastpitch Express catalogs and Websites. The catalogs account for about 80% of the sales, with the Websites responsible for the remaining 20%.
Cost: $100/M
Selects: state, SCF, zip, gender, age, product, presence of children, age of children, credit card, six-month hotline, three-month hotline
Contact: RMI Direct Marketings, 203-798-0448 or www.rmidirect.com
IPRINT.COM
An online marketer of business stationery, rubber stamps, promotional gifts, and other personalized products for businesses, iPrint.com has nearly 33,000 12-month buyers. These small-office and home-office buyers spend an average of $45 an order.
Cost: $100/M
Selects: state, SCF, gender, business, dollar amount, six-month buyers, three-month buyers
Contact: Lenser, 415-446-2506
HARDY HOME ENERGY
Nearly 34,000 customers have bought Hardy Diesel power generators from the Hardy Home Energy catalog. These customers spend an average of $2,500 an order on wind-, solar-, diesel-, or propane-powered alternative energy systems.
Cost: $100/M
Selects: state, zip, 12-month buyers, six-month buyers
Contact: McCarthy Media Group, 608-837-4343 or www.mccarthymediagroup.com
CONCORD RECORDS
Men over the age of 40 with an annual household income of more than $60,000 make up the majority of the nearly 78,000 active buyers of Concord Records. The parent company of such record labels as Concord Jazz, Playboy Records, and The Jazz Alliance, Concord Records specializes in jazz and popular music by artists such as Tony Bennett, Michael Feinstein, Tito Puente, and Mel Torme.
Cost: $100/M
Selects: state, SCF, zip, gender
Contact: List Process Management, 941-927-8259
IMODERNI
Nearly 121,000 interior designers, architects, and furniture dealers have bought furniture from or inquired about the products of Imoderni. Customers spent an average of $3,000 an order on living room, dining room, bedroom, kitchen, and outdoor furnishings.
Cost: $140/M; $120/M, consumer catalog rate
Selects: state, SCF, zip, gender
Contact: Lake Group Media, 914-925-2400 or www.lakegroupmedia.com
WOMEN’S HEALTH BOOKBUYERS DATABASE
The nearly 66,000 women on this list have purchased via direct mail books about diet, exercise, and healthy living.
Cost: $80/M
Selects: state, SCF, zip
Contact: Mail Marketing, 201-750-3222.com or www.mailmkt.com
CHOICEPOINTS BILINGUAL HOUSEHOLDS
This file consists of more than 5.6 million households in which both English and Spanish are spoken.
Cost: $70/M
Selects: state, SCF, zip, gender, age, child age/gender, credit card, dwelling type, home value, homeowner/renter, household composition, household income, length of resident, marital status, catalog buyers, telephone, lifestyle
Contact: ClientLogic, 201-797-7566 or www.clientlogic.com/specialists
AMERICAN EXECUTIVE NETWORK
More than 4.8 million executives, managers, and professionals who subscribe to trade magazines, e-newsletters, and other business publications make up the American Executive Network file.
Cost: $175/M
Selects: geographic, job title, number of employees, sales volume, e-mail addresses
Contact: Worldata, 561-393-8200 or www.worldata.com
BUSINESS RESPONDERS
The nearly 836,000 companies on this compiled file have been matched against business response files managed by MeritDirect. All of them have purchased goods or subscriptions via the mail.
Cost: $85/M
Selects: state, SCF, zip, SIC/industry, contact name, number of employees, telephone, three-month hotline
Contact: MeritDirect, 914-368-1069 or www.meritdirect.com
HEARTSONG BOOK CLUB
Selling inspirational, Christian-influenced novels, the Heartsong Book Club has nearly 22,000 members. These readers, 75% of whom are women, have an average age of 47; they spend an average of $10 a month with the club.
Cost: $90/M
Selects: state, SCF, zip, zip + 4, age, income, children’s age, donors
Contact: Midwest Direct Marketing, 913-686-2220 or www.midwestdm.com
REAL ESTATE AGENTS AND BROKERS
More than 1.1 million licensed real estate agences and brokers are available on this database.
Cost: $65/M, one-time use; $130/M, one-year unlimited use
Selects: state, SCF, zip, gender, agent vs. broker, credit-card, mail order buyer, home vs. business address, title, home ownership, income, marital status, telephone
Contact: Dunhill International List Co., 561-998-7800 or www.dunhills.com
DRUG DELIVERY TECHNOLOGY MAGAZINE
Nearly 11,000 professionals at pharmaceutical manufacturers, biotech companies, universities, and similar businesses subscribe to Drug Delivery Technology magazine.
Cost: $175/M
Selects: state, SCF, job function, primary business
Contact: MGI Lists, 703-739-1000, ext. 383 or www.mgilists.com
COUNTRY FAMILY COOKING ENTHUSIASTS
The 200,000 homeowners on this file have purchased through direct mail or the Web, subscribe to a cooking-related publication, or are active members in a cooking-related association. They have an average age of 47 and an average income of $73,000; their property averages 3.6 acres.
Cost: $80/M
Selects: state, SCF, zip, six-month hotline, three-month hotline
Contact: Names and Addresses, 847-465-1500 or www.nai.biz
CHECK UNLIMITED ACCESSORY BUYERS
Best known for selling checks and labels, Checks Unlimited recently introduced a line of desk sets, organizers, calendars, checkbook covers, and other accessories. More than 1.9 million customers have spent an average of $30 an order on these items.
Cost: $85/M
Selects: state, zip, gender, product type, cash/credit, dollar amount, theme, multibuyer, six-month buyers, three-month buyers, one-month buyers
Contact: Mal Dunn Associates, 845-278-1200 ext. 343 or www.maldunn.com
KIDS WISH NETWORK
Nearly 90,000 people have donated to the Kids Wish Network during the past 12 months. The organization fulfills the wishes of youngsters with life-threatening illnesses. The list is reciprocal rental/exchange only.
Cost: $80/M
Selects: state, SCF, zip, dollar amount, six-month donors, three-month donors, one-month donors
Contact: Listworks Corp., 914-593-7200 or www.listworks.com
FINE ART INVESTORS
The more than 536,000 consumers on this file are art collectors and antiques lovers.
Cost: $90/M
Selects: gender, age, phone number
Contact: Noble Ventures, 800-299-8280 or www.nobleventures.com
CHICAGO BOARD OPTIONS EXCHANGE
The world’s largest options marketplace and operator of online financial portal CBOE.com, the Chicago Board Options Exchange has 500,000 active online members. Ninety-one percent are male; 54% have incomes of more than $100,000, and 16% have incomes exceeding $250,000.
Cost: $145/M; $125/M, general business rate; $85/M, consumer catalog rate
Selects: state, SCF, zip, gender, age range
Contact: Lake Group Media, 914-925-2400; www.lakegroupmedia.com
READY, SET, SPEND!
The 13.4 million consumers on this file recently acquired a bank or retail credit card.
Cost: $65/M
Selects: geographic, gender, age, income, type of card, number of cards, dwelling type, homeowner, ethnicity, marital status, three-month hotline, one-month hotline
Contact: Adrea Rubin, 212-983-0100 or www.adrearubin.com
BOOKSPAN GARDEN CITY AFFLUENT BUYERS
The more than 475,000 active Bookspan members on this list have income of more than $75,000 a year. More than two-thirds are women.
Cost: $107/M
Selects: state, SCF, zip, gender, age, dollar amount, product category, three-month hotline, one-month hotline
Contact: ClientLogic, 201-797-7566 ext. 2204 or www.clientlogic.com/specialists
PERSONNEL CONCEPTS
A catalog supplier of labor-law posters, employment forms, OSHA compliance manuals, and other human resources products, Personnel Concepts has more than 248,000 12-month buyers. Seventy percent of buyers are from companies with fewer than 20 employees.
Cost: $110/M
Selects: state, SCF, zip, SIC, number of employees, one per company, quarterly buyers
Contact: MeritDirect, 914-368-1022 or www.meritdirect.com
AMERICA’S SPORTSMEN AND HOBBYISTS
The 8.5 million enthusiasts on this database include skiers, golfers, casino gamblers, marine radio owners, yacht owners, and trap shooters.
Cost: $75/M, one-time use; $150/M, one-year unlimited use
Selects: state, SCF, zip, gender, age, income, type of enthusiast, mail order buyer, online buyer, credit-card user, computer owner, telephone number
Contact: Dunhill International List Co., 561-998-7800 or www.dunhills.com
YOUNG ENTREPRENEURS OF AMERICA
Nearly 142,000 business owners under the age of 35 appear on this proprietary database. Seventy-two percent are male.
Cost: $85/M
Selects: state, SCF, zip, zip + 4, gender, company size, company revenue, company demographics, personal demographics, telephone number
Contact: Midwest Direct Marketing, 913-686-2220 or www.midwestdm.com
NEW MANAGEMENT
GAIAM HARMONY
Previously available only on an exchange basis directly from Gaiam, the 64,000 two-month buyers of the Gaiam Harmony catalog are now available for rental. These consumers, 70% of whom are female, spend an average of $100 an order on natural-fiber bedding, air and water purifiers, environmentally safe cleaners, and eco-friendly personal care products, home decor, and gifts.
Cost: $121/M
Selects: state, SCF, gender, dollar amount, six-month buyers, three-month buyers
Contact: ALC of New York, 212-381-1726 or www.alcny.com
PETALS DECORATIVE ACCENTS
A cataloger of silk flowers and other home decor items, Petals Decorative Accents has nearly 275,000 12-month buyers. Customers, 86% of whom are female and who have an average income of more than $75,000, spend an average of $115 an order.
Cost: $110/M
Selects: state, SCF, zip, gender, credit card, dollar amount, six-month buyers, three-month buyers
Contact: D-J Associates, 203-431-8777 or www.djassoc.com
SILVO HOME & GARDEN
Roughly 53,000 consumers bought home and garden products from the Silvo Home & Garden catalog during the past 12 months. Customers, 70% of whom are female, have an average age of 40 and an average household income of more than $65,000. They spend an average of $85 an order.
Cost: $100/M
Selects: state, SCF, zip, gender, dollar amount, six-month buyers, three-month buyers
Contact: TPB Media Services, 847-587-3111
VIDEOGUYS
The self-described “digital video editing and production experts,” Videoguys has more than 69,000 12-month buyers. Customers, 85% of whom are male, spend an average of $650 an order on computer-based video editing gear, much of it unavailable in stores.
Cost: $135/M
Selects: state, SCF, zip, e-mail addresses, consumers at home
Contact: Statlistics, 203-778-8700 or www.statlistics.com
HEARTLAND
A cataloger of country, classic, R&B, folk, pop, big-band, and orchestral music, Heartland has more than 94,000 buyers. Customers, 60% of whom are male, spend an average of $54 an order; they have an average age of 53 and an average income of $55,000.
Cost: $95/M
Selects: state, SCF, zip, gender, six-month hotline, three-month hotline
Contact: Acme List Management, 847-587-1160 ext. 10
BABYZONE
During the past 12 months, 553,000 expectant and new parents visited BabyZone, an online provider of content, tools, and community features about parenting and related topics. Visitors, 95% of whom are women and 80% of whom are first-time parents, have an average household income of $60,000.
Cost: $95/M
Selects: state, SCF, zip, gender, due date, age of child, e-mail address, six-month hotline, monthly hotline
Contact: Walter Karl, 845-732-7035 or www.walterkarl.infousa.com
COOKING CLUB OF AMERICA
The more than 467,000 active members and subscribers of Cooking Club of America pay $22 a year to receive the club magazine, Cooking Pleasures, as well as special testing privileges and the opportunity to attend top culinary schools. Members, 88% of whom are women, have a median age of 49 and an average household income of $61,000.
Cost: $95/M
Selects: state, SCF, zip, gender, change of address, source, Canadian, six-month members, three-month members, one-month members
Contact: Names and Addresses, 847-465-1500 or www.nai.biz
TRAVELSMITH
Nearly 298,000 travelers have bought luggage, travel-ready apparel, and other accessories from the TravelSmith catalog during the past 12 months. Customers spend an average of $150 an order. Most are 45-65 years old.
Cost: $127/M
Selects: state, SCF, zip, gender, product, dollar amount, six-month buyers, three-month buyers, one-month buyers
Contact: ALC of New York, 212-381-1719 or www.alcny.com
CORVETTE ENTHUSIAST
More than 49,000 Corvette enthusiasts subscribe to Corvette Enthusiast magazine. Subscribers, 77% of whom are male, read the magazine for information about hard-to-find parts, car shows, and performance evaluations.
Cost: $90/M
Selects: state, SCF, zip, gender
Contact: D-J Associates, 203-431-8777 or www.djassoc.com
ELI RESEARCH PUBLICATIONS
Nearly 314,000 top-level healthcare and financial professionals subscribe to print and online publications from Eli Research. These subscribers pay $300-$500 to receive monthly newsletters covering the law, healthcare, and financial services markets.
Cost: $150/M
Selects: geographic, specialty, home vs. business address
Contact: Edith Roman Associates, 800-223-2194 ext. 750 or www.edithroman.com
TRENCHLESS TECHNOLOGY
More than 35,000 engineers, estimators, inspectors, and foremen at contracting and engineering firms, utilities, industrial facilities, and public works subscribe to Trenchless Technology magazine. The publication covers the latest trends, news, and information in the construction industry.
Cost: $130/M
Selects: type of business, job title
Contact: The Information Refinery, 800-529-9020
THOMSON BIOWORLD
The masterfile of Thomson BioWorld consists of nearly 14,000 biotechnology executives, research scientists, and venture capitalists who subscribe or have subscribed to one of Thomson Scientific and Healthcare’s biotech publications, such as BioWorld Today, BioWorld Financial Watch, and Medical Device Daily.
Cost: $275/M; $100/M, nonmedical offers
Selects: state, SCF, zip, product
Contact: Aggressive List Management, 847-304-4030 ext. 210 or www.aggressivelist.com
INSERT MEDIA
CREATIVE IRISH GIFTS BLOW-IN
Specializing in Irish and Celtic jewelry, home accessories, books, videos, and gifts, Creative Irish Gifts mails 7.7 million catalogs a year. Customers, 76% of whom are women, spend an average of $67 an order; they have an average household income of $72,000.
Cost: $30/M
Contact: Mokrynski & Associates, 201-487-8181 ext. 667 or www.mokrynski.com
LEW MAGRAM PACKAGE INSERT
A cataloger of women’s apparel, Lew Magram ships more than 208,000 packages a year. Customers, 63% of whom are 25-44 years old, have a median household income of $72,800.
Cost: $60/M
Contact: Leon Henry, 914-285-3456 or www.leonhenryinc.com
SERENADE PACKAGE INSERT
A catalog selling classic soul, blues, and R&B music, Serenade sends about 72,000 packages a year. Customers, 55% of whom are female, have an average age of 50 and an average income of $45,000.
Cost: $60/M
Contact: Acme List Management, 847-587-1160
PRECIOUS COLLECTION RIDE-ALONG
Selling invitations, bridal party gifts, favors, and other wedding accoutrements, Precious Collection expects to send 276,000 catalogs this year. Most catalog requestors are brides-to-be who expect to marry within 18 months who responded to space ads in publications such as Modern Brides and Martha Stewart Living Weddings.
Cost: $70/M
Contact: Rubin Response Management Services 847-619-9800 ext. 166 or www.rubinresponse.com
SBC NEW BUSINESSES RIDE-ALONG
Roughly 462,000 new businesses or businesses that have moved are expected to receive SBC telephone directories this year. Catalogs, product samples, or other inserts can be delivered in a plastic bag along with the directory. Directories are delivered within one week after the business’s telephone service has been activated.
Cost: $150/M
Contact: Walter Karl, 845-732-7025 or www.walterkarl.infousa.com
DISNEY MOVIE CLUB PACKAGE INSERT
The Disney Movie Club ships about 150,000 VHS and DVD titles to members each month, or 1.8 million packages a year. Members, 75% of whom are women, are primarily 35-45 years old; they have an average household income of more than $40,000, and 90% have children under the age of six.
Cost: $60/M
Contact: Singer Direct, 914-472-8819 or www.singerdirect.com
MUSICAL HERITAGE SOCIETY PACKAGE INSERT
A continuity club for classical music and jazz aficionados, the Musical Heritage Society ships 56,000 packages a month. Members, 72% of whom are male, spend an average of $30 an order on CDs.
Cost: $65/M
Contact: Mokrynski & Associates, 201-487-8181 ext. 645 or www.mokrynski.com
REVIVAL SOY PACKAGE INSERT
An online marketer of soy shakes and bars, Revival Soy ships about 25,000 packages a month, or 300,000 a year. Buyers, 95% of whom are women, spend an average of $65 an order. They have an average age of 46-55 years old and an average household income of more than $75,000.
Cost: $60/M
Contact: ClientLogic, 201-865-5800 ext. 2233 or www.clientlogic.com
Send listings information to:
Margery Weinstein, Catalog Age magazine,
11 River Bend Drive South,
P.O. Box 4242
Stamford, CT 06907-0242
or to [email protected]
